Last updated: 14 November 2026

This policy explains what personal data SmallSEOTools (smallseotools.co.uk) collects, why, who we share it with and what rights you have. We aim to collect as little as we can.

1. Who is responsible

The data controller is SmallSEOTools, operated by Al Imran. For any privacy question or request, email support@smallseotools.co.uk.

2. What we collect and why

Using the tools

Many tools run in your browser, so what you type or drop in stays on your device. Some tools must contact a server to work: for example, tools that fetch a web page or look up a domain, and the plagiarism and AI tools. For those, we process the text, URL or file you submit only to return your result. Each tool page tells you when it works this way. We do not use your tool inputs for advertising or sell them.

Visits and analytics

We keep basic first-party statistics (which pages and tools are visited and roughly how many separate visitors there are per day). To count visitors, we combine your IP address with the date and run it through a one-way hash; the raw IP address is not stored for this purpose. We use the same kind of hashed value to apply daily usage limits and to limit repeated login attempts. Where enabled, we also use Google Analytics, which uses cookies to measure traffic.

Accounts

If you create an account we store your email address, a securely hashed password (never the password itself), the date you registered, your plan status, and a login session token (stored hashed). If you reset your password we store a short-lived reset token.

Payments

If you subscribe, payment is handled by Stripe or Lemon Squeezy. They collect your card or payment details directly; we do not receive or store them. We receive and keep your subscription status, plan, renewal date and the customer and subscription identifiers needed to manage your plan.

Contact form and email

If you write to us, we receive your name, email address and message and use them only to reply. The contact form sends your message by email and does not store it in a database. If you subscribe to our newsletter we use your email address to send it, and you can unsubscribe at any time.

AI tools

When you use an AI writing tool, the text you enter is sent to a third-party AI provider (such as OpenAI, Anthropic or another model provider) to generate the result. Please do not enter confidential or sensitive personal information.

Security checks

To block spam and abuse we use a captcha service (such as Cloudflare Turnstile or Google reCAPTCHA). It may collect technical signals about your browser and device. We also use Cloudflare to deliver and protect the site, which processes requests, including IP addresses, on our behalf.

3. Our legal bases

  • Contract: to provide the tools, your account and your subscription.
  • Legitimate interests: to keep the site secure, prevent abuse, understand which tools are useful and improve them.
  • Consent: for non-essential cookies, such as advertising and analytics cookies, and for the newsletter.
  • Legal obligation: for tax and accounting records relating to payments.

4. Cookies

We use a small number of cookies of our own:

  • sst_auth keeps you signed in (up to 30 days).
  • sst_cap remembers that you passed the captcha check for a short time.

Third parties may set their own cookies: Google AdSense and Google Analytics (advertising and measurement), Cloudflare (security) and our payment provider when you check out. We may also store your language choice. You can control cookies in your browser settings, and blocking some may stop parts of the site working.

5. Advertising

We show ads served by Google AdSense. Google and its partners use cookies to serve ads based on your visits to this and other websites. You can opt out of personalised advertising at Google’s Ads Settings or aboutads.info. Pro subscribers see no ads.

6. Who we share data with

We do not sell your personal data. We share it only with service providers that help us run the site, under their own privacy terms: Cloudflare (delivery and security), our hosting provider, Google (analytics and ads), Stripe or Lemon Squeezy (payments), AI model providers (AI tools only), and our email delivery provider. We may also disclose data where required by law or to protect our rights and users.

7. International transfers

Some of these providers are based outside the UK and the European Economic Area, including in the United States. Where we rely on them, we expect appropriate safeguards such as standard contractual clauses or an adequacy decision.

8. How long we keep data

  • Login sessions: up to 30 days, or until you sign out.
  • Login-attempt records: only for a short window to limit repeated attempts.
  • Account details: until you ask us to delete the account.
  • Payment and subscription records: as long as the law requires for accounting.
  • Emails you send us: for as long as needed to deal with your request.
  • Aggregate site statistics: kept in a form that does not identify you.

9. Your rights

Under UK and EU data protection law you can ask us to access, correct, delete or restrict the use of your personal data, to give you a copy in a portable format, and to stop processing based on our legitimate interests. You can withdraw consent at any time. Email support@smallseotools.co.uk and we will respond within one month. You also have the right to complain to your data protection authority; in the UK this is the Information Commissioner’s Office.

10. Security

We protect the site with HTTPS, hashed passwords, hashed session tokens, login rate limiting and captcha checks. No online service can be perfectly secure, so please use a strong, unique password.

11. Children

The site is not directed at children under 13, and accounts and purchases are for people aged 16 and over. If you believe a child has given us personal data, contact us and we will delete it.

12. Third-party links

Some pages link to other sites. We are not responsible for their privacy practices, so please read their policies.

13. Changes to this policy

We may update this policy from time to time. The date at the top shows the latest version, and we will make significant changes clear on the site.

14. Contact

Privacy questions or requests: support@smallseotools.co.uk or the contact page.