Website Value Calculator

What Website Value Calculator does

This tool estimates a rough resale value for a website based on monthly pageviews, monthly revenue, site age, and a revenue multiple — the number of months of profit a buyer would typically pay for a site like it. It's a quick way to sanity-check a valuation, not a formal appraisal.

How to estimate a website's value

Enter the site's monthly pageviews and monthly revenue.
Enter the site's age in months.
Set the revenue multiple — content and affiliate sites commonly trade at roughly 24 to 40 times monthly profit, though this varies by niche and business model.
Select Estimate value to see the calculated figure.

How the calculation works

The core calculation starts with monthly revenue multiplied by the revenue multiple you set, then applies a mild adjustment based on site age: a brand-new site is discounted by up to 15%, a site around 3 years old sits at roughly the unadjusted figure, and a site 6 years or older gets up to a 15% premium (the adjustment is capped at ±15% and scales smoothly in between). Pageviews, by contrast, are shown for context only and aren't factored into the number at all — traffic composition and sustainability matter for a real valuation, but this calculator doesn't attempt to model that from a single pageview figure.

Why the multiple matters more than any other input

Small changes to the revenue multiple move the estimate far more than small changes to pageviews or age. Research actual recent sales of comparable sites in the same niche and business model — on a marketplace like Flippa or Empire Flippers, or industry reports — before settling on a multiple, rather than defaulting to a generic figure.

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Is this an official or legally binding valuation?

No — it's a quick estimate based on a simple revenue-multiple formula. An actual sale price depends on many factors this calculator doesn't capture, like traffic diversity, content ownership and growth trend.

What revenue multiple should I use?

It depends heavily on niche, traffic stability and business model — content and affiliate sites commonly trade around 24-40x monthly profit, but research recent comparable sales in your specific niche rather than relying on a single rule of thumb.

Does pageview count directly affect the estimated value?

It's not directly multiplied into the formula, but it's useful context — two sites with identical revenue can have very different long-term prospects depending on how diversified and sustainable their traffic is.

Why does site age matter?

This calculator applies a mild automatic adjustment based on the age you enter - up to a 15% discount for a brand-new site, scaling up to a 15% premium for a site 6+ years old - since a longer track record generally reduces perceived risk for a buyer. It's a small effect next to the multiple you choose, and age alone without stable revenue isn't worth much.

Can I use this for a site with no revenue yet?

The formula needs a revenue figure to produce a meaningful number — for a pre-revenue site, valuation typically relies on different methods entirely, like traffic or audience size.